The Bloom Academy
Learn the craft of floristry, one stem at a time.
A monthly membership for aspiring florists — structured video lessons, live monthly workshops and a warm community of people who love flowers as much as you do.
Become a member
The Curriculum
Foundations
Tools, stem prep, conditioning and the anatomy of a great bouquet.
Colour & Season
Build palettes that sing — and source what's actually in season.
The Hand-Tied Bouquet
Our signature spiral technique, from first stem to final ribbon.
Sculptural Styles
Ikebana-inspired lines, negative space and statement arrangements.
Dried & Everlasting
Drying, bleaching and preserving — arrangements that live for years.
The Florist's Business
Pricing, weddings, wholesale and turning your craft into income.
Made by our members.
Real arrangements from real students — most had never held floral shears before joining.
“Month two and I tied this for my sister's birthday. She cried. I cried. The Academy made it feel easy.”
“My first dried wreath, straight from the Everlasting module. It's been on our wall for a year and still makes me proud.”
“I never thought minimal was my style until the ikebana lessons. Two blooms, one branch — and I finally get it.”
Elena Marsh
Founder & head florist
Elena has spent twenty years behind the bench — from market stalls to editorial shoots — and now teaches the craft she loves to students in forty countries.
Membership
- New video lessons every month
- Live monthly workshop + replays
- Private community & feedback
- Seasonal recipe library
- Member discounts in the shop
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